Many online casino websites are turning more and more to providing Gaming Club games to their players. And who could blame them? Players are said to be more interested playing a game with characters and plot they easily recognize. This is likewise a win-win situation for both the software developer and the famous brand as it increases their popularity and audience reach.

But as with everything, there is a downside to this setup. The increased popularity one branded game can decrease that of the others, thus, the issue of cannibalism arises. This is an idea which operators really need to think about so as to better balance their marketing efforts.